TikTok has seen skyrocketing growth in the US, with many influencers coming to the fore. TikTok is known for its wide variety of content, including funny videos, lip sync videos, cooking videos, dancing videos, prank videos, and much more. TikTok influencers have built successful social media careers using the platform and have boosted their presence by partnering with brands.
Why should brands partner with social media personalities?
For brands looking to build their presence on social media, partnering with top TikTok influencers can be a serious boost. Here are some of the reasons why you should consider partnering with social media influencers
- Increase brand awareness: One of the primary reason brands partner with social media personalities is to boost awareness about their brand. TikTok influencer marketing can be instrumental in introducing your brand to new audiences.
- Social media marketing: A solid social media strategy for brands should include partnering with TikTok users to increase engagement with the brand itself.
- Find niche audiences: Social media platforms can be a valuable tool to find niche audiences to grow your brand. For example, working together with a TikTok influencer can be immensely beneficial for your brand since it introduces your brand to a whole new audience that you might not have reached otherwise.
- Be current with the trends: TikTok is a leading social media platform with a unique and large audience. Being on TikTok is crucial for brands that are looking to cultivate a presence on trending platforms and gain a larger audience for their brand. Get more TikTok trends predictions for 2023 here.
31 Top TikTok Influencers
We’ll look at the best TikTok users to follow and partner with, including top TikTok influencers with a large social media presence media and a considerable following.
1. Charlie D’Amelio, @charlidamelio – 149m followers
Charlie D’Amelio is one of the biggest stars on TikTok for her interesting video content, dance videos, and other content. Charlie started posting her first dance videos in 2019 and quickly began posting more as she gained popularity on the TikTok platform. She is currently one of the most followed TikTok influencers with over 100 million followers and has also gained fame outside of the social media platform.
2. Jason Derulo, @jasonderulo – 57m
Jason Derulo is a singing sensation that quickly gained over a million followers and more over on TikTok due to his singing and dance content. Jason Derulo also has a large media presence on other social media apps as well.
3. Michael Le @justicecmaiko – 252.9k
Michael Le is a dancer and choreographer, and some of his dance videos generate millions of views on his TikTok account.
4. Josh Richards, @joshrichards – 26m followers
Josh Richards is a social media star that posts all kinds of content as a TikTok influencer. He has over a million followers and also has a podcast, merch, and other social media as well. Josh Richards is part of the collaborative social group Sway House and posts videos of himself dancing and lip-syncing to popular songs
5. Avani Gregg, @avani – 42.9m
You might recognize Avani Gregg for her viral TikTok video where she transformed herself into Harley Quinn. Avani Gregg is a TikTok user whose content is all about posting videos related to beauty and makeup, and she has amassed a large following due to this.
6. Dominik Lipa, @domelipa – 63.2m
Dominik Lipa is one of the top TikTok influencers and began regularly posting videos on TikTok starting in 2018. Like other tikTok influencers, she posts choreographed dances, challenges, and lip-syncing videos on her social media accounts.
7. The Hype House, @thehypehouse, 21.3m
The Hype Houe is slightly different from the other accounts featured here as it is more of a collaborative effort between several TikTok influencers. They have a substantial following and create content and partnerships with brands and among themselves. Their Youtube channel has also gained popularity, showing behind-the-scenes footage and more.
8. Kristina Kika Kim, @kikakiim – 34.1m
Kristina Kika Kim is a social media influencer who posts funny clips, lip sync videos, and other content similar to fellow TikTok stars. She also has a Youtube channel and has over a million followers across the platforms.
9. Noah Beck, @noahbeck – 34.1m
Noah Beck gained fame during the pandemic by posting dance videos on TikTok. He is another TikTok influencer that has seen steady growth on the social media app and has over a million followers.
10. Kyle Thomas, @kylethomas – 35.2m
Kyle Thomas is a British TikTok creator who posts mainly lip-sync videos. Kyle Thomas is one of the more famous British TikTok influencers who has built his brand by sharing informative videos and facts about rescue animals and his efforts. Kyle Thomas has become one of the top TikTok influencers for his unique and informational videos.
11. Topper Guild, @topperguild – 31.2m
Topper Guild is an American social media personality and TikTok influencer. He posts challenge videos, pranks, food, and other types of informational videos on social media platforms such as TikTok.
12. Demi Bagby, @demibagby – 14.3m
Demi Bagby shares fitness and bodybuilding content as a TikTok influencer. Her inspiration account has steadily gained over a million followers, and she uses her social media channels to share positive aspects of her journey following an accident she sustained at the age of 14.
13. Jason Coffee, @jasoncoffee – 21.6m
Jason Coffee is one of the popular TikTokers for content around family life. He has gained fame for creating physical comedy skits with his family and showcasing what family life is all about.
14. Khaby Lame, @khaby.lame – 154.4m
Khaby Lame is a TikTok content creator that has gained a large following for his content. He has been referred to as a TikTok king Khabane Lame for his massive following and creates funny content for TikTok.
15. Holly Hubert, @hollyh – 15.8m
Holly has been named the biggest TikTok star in Britain. She posts all kinds of content on her TikTok page, such as beauty, lifestyle, and fashion, for her followers.
16. Rodrigo Contreras, @elrodcontreras – 42.2m
Rodrigo Contreras Is a Mexican TikTok star. He mainly posts dance and lip-sync videos on his page and has his own Youtube channel.
17. Nisha Guragain, @nishaguragain – 28.2m
Nisha is an Indian social media personality known for her fashion videos, lip-syncing content, and other fun lifestyle content on TikTok.
18. Jayden Bartels, @jaydenbartels – 8.8m
Jayden Bartels started posting videos when TikTok used to be known as Musical.ly, and she is known for her amazing dance videos, lip-syncing music videos and content with her friends on TikTok.
19. Tevin Musara, @superherointraining – 9.8m
Tevin Musara is a significant part of the TikTok community and primarily uploads comedic and reaction videos. His videos feature viral moments on the Internet and his responses to them.
20. Lauren Godwin, @laurengodwin – 22.5m
Lauren Godwin is a comedic TikTok influencer who posts short comedic videos on her page alongside beauty and family content for her followers.
21. Jojo Siwa, @itsjojosiwa – 45.5m
Jojo Siwa became famous for appearing on Dance Moms and eventually joined social media platforms such as TikTok to post videos about her life. Jojo Siwa has since grown her social media presence on platforms such as TikTok and Instagram.
22. Gilmer Croes, @gilmhercroes – 35.4m
Gilmer Croes has cultivated a TikTok channel that is all about making people laugh and bringing joy. His videos feature comedic skits, funny dances, and other entertaining content for his fans and followers.
23. Savannah LaBrant, @savv.labrant – 29.6m
Savannah LaBrant is one of the top TikTok influencers for fashion, lifestyle, and photography. Her videos usually feature lipsync and dance content with her daughter, and she also shares about her family on her TikTok page.
24. Sarah Cooper, @whatchugotforme – 634.1k
Sarah Cooper is a comedy TikTok influencer known for her funny lipsync content, skits, and other comedy videos.
25. Baby Ariel, @babyariel – 36.1 m
Baby Ariel is a TikTok influencer known for her singing and acting abilities. She has used her TikTok page to create awareness and launch initiatives such as an anti-bullying campaign and has also acted in feature films.
26. Christian Collins, @weeklychris – 4.9m
Christian Collins is a Canadian TikTok star that has gained fame on Youtube. His TikTok page features videos of him singing, lifestyle content with his partner, and travel videos and features.
27. Zach King, @zachking – 72.8m
Zach King is a magician known for his TikTok videos. His videos feature illusions and other magic content, making him a popular account on the platform. In addition, he has partnered with many major brands due to his unique and innovative content on TikTok.
28. Burak Özdemir, @cznburak – 68.9m
Burak Özdemir is a TikTok star from Turkey and is a chef. He posts cooking videos, food-related content on Tiktok, and general content about his life and family.
29. Alex Kawaguchi, @alexkay – 2.4m
Alex Kawaguchi is a rising star on TikTok due to his funny videos and bright personality. Alex Kawaguchi’s videos feature original skits and comedic content inspired by movies and other pop culture. Alex Kawaguchi has also partnered with major brands for partnerships based on his following and content.
30. Connor Wood, @fibulaa – 744.5k
Connor Wood is another niche TikTok star in the comedy area and has seen steady growth when it comes to followers on TikTok. His videos feature friends and family and witty observations and skits.
31. Jordi Koalitic, @jordi.koalitic – 19.6m
Jordi Koalitic is a Barcelona-based photographer and TikToker. Followers love his creative style of photography and distinctive eye for visuals, and he has since gained an incredibly large following on the platform. His Tiktok features photography ideas, effects, and tips and tricks for aspiring photographers and creatives. He also shares behind-the-scenes shots and footage to show followers how the photography process works.
How can you promote your small business on TikTok?
You can promote your small business on TikTok in various ways and build a successful social media presence. If you’re wondering how to get followers on TikTok and grow your brand, here are some tips:
- Partnering with a TikTok influencer: Partnering with the right TikTok influencers that fit with your brand value can be helpful in getting a wider reach and more engagement around your brand on the platform.
- Post regular content: Social media is all about consistency, and you can successfully promote your business on platforms like TikTok if you regularly post new content. Many companies publish at least once weekly to ensure they remain in user feeds.
- Use hashtags: Hashtags are useful for posting on platforms like TikTok as they can make your content searchable and make it easier for users to find your content.
- Like, reply, and comment: Boosting engagement on TikTok is critical to gaining a following on the platform. Regularly liking content, responding to comments on your videos, and commenting on other people’s videos is different ways to promote your business on TikTok.
Should your business create TikTok videos?
If your business is looking for a unique way to market itself and increase brand awareness, TikTok videos can be a helpful marketing tool for your business. You can also pair TikTok marketing with other platforms. Learn about what is Cameo and leverage other social media platforms as well.
How can you use TikTok for Business?
You can use TikTok for Business by setting up a business account on TikTok and partnering with TikTok influencers to promote your TikTok for Business account.
How much should a brand pay TikTok influencers?
TikTok influencers will have different rates depending on their social media following, niche, and level of engagement with followers. Brands can pay anywhere between a few hundred dollars for a partnership to a few thousand dollars to partner with TikTok influencers.
How do you find the best TikTok influencers?
You can find the best TikTok influencers by looking on the platform ‘For You’ page, which features trending TikTokers that are popular with other users. You can also search for specific key terms and hashtags to find TikTok influencers relevant to your brand.
Who is the top TikTok influencer for funny videos?
Sarah Cooper is one of the top Tiktok influencers for funny videos on TikTok and comedic skits.
Who is the most popular TikTok influencer for lip-syncing videos?
Charlie D’Amelio is one of the most popular TikTok influencers for lip-syncing videos and other related content.
Who is the highest-paid influencer on TikTok?
Charlie D’Amelio is one of the highest-paid influencers on TikTok as she is one of the platform’s most followed accounts and has a large presence on other social media apps such as Instagram.
Image: Envato Elements
This article, "31 Top TikTok Influencers in 2023" was first published on Small Business Trends
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