The retail media landscape is undergoing a transformation, marked by the dominance of Amazon and Walmart in retail media spend. Despite this, over 70 retail media networks in North America are vying for advertiser attention, creating a challenging environment for brands. Managing relationships with multiple networks poses a logistical challenge, limiting the potential for brands to tap into valuable audiences.
Real-Time Bidding (RTB) emerges as a potential solution to address these challenges i... #StartupBusiness #Advertising #Amazon #Bidding #Frontier #IAB #Medias #Microsoft #onlineshopping #Realtime #Retail #retailmedianetwork #rise #walmart
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