The Impact of Artificial Intelligence on Retail Media Campaigns
As artificial intelligence (AI) continues to evolve, it is revolutionizing the way media campaigns are planned and executed across various platforms. The Interactive Advertising Bureau (IAB) has noted significant shifts in audience segmentation, media buying, real-time optimization, and performance measurement within the industry.
Retail media, in particular, has seen tremendous growth in recent years, establishing itself as a key ... #StartupBusiness #AI #Challenges #mediabuying #Medias #Retail #retailmedianetwork #revolutionizing #surprising
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