Unleash the Power: How Brands Can Dominate the Women's Sports Revolution

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Busting Myths, Mapping Brand Motivation
The myth that women's sports lack an audience has been debunked, with statistics showing a significant increase in viewership. A 2024 survey revealed that 73% of people now watch women's sports, with men watching more frequently than women. Deloitte predicts that global revenues in women's elite sports will reach at least US$2.35 billion in 2025, showcasing the commercial potential of the industry.

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