Phlur: A Revolution in Modern Fragrance
Phlur is not merely enjoying its moment in the spotlight; it is fundamentally transforming the fragrance landscape. Under the dynamic leadership of CEO Elizabeth Ashmun, who was appointed by Chriselle Lim following her acquisition of the brand in 2022, Phlur has experienced remarkable growth. The company's sales doubled year-on-year between 2024 and 2025, reflecting a strong alignment with the booming global fragrance market, which, according to a McKins... #StartupBusiness #Discover #Fragrance #Industry #Phlur #revolutionizing
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