Martell’s Bold Move into the Cocktail Scene
This summer, American consumers will be introduced to the phrase “Make It With Martell,” marking the cognac brand’s innovative strategy aimed at encouraging drinkers to swap traditional spirits in their favorite cocktails for Martell cognac. This initiative underlines the brand’s commitment to re-establish its presence in the cocktail domain, targeting a younger demographic and cocktail enthusiasts alike.
Rémy Savage: Leading the Mixology Revolution
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