The Evolution of Advertising: Meta vs. Amazon
In a recent interview, Mark Zuckerberg articulated a vision for Meta’s advertising future that raised eyebrows: a business could simply state its objectives, connect to its bank account, and forgo traditional advertising elements such as creative input, demographic targeting, and performance measurement. This proposition hints at a bold shift toward fully autonomous advertising, suggesting a system that eliminates traditional advertiser roles.
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https://classifiedsmarketing.com/metas-bold-move-just-trust-us-with-ai-ads-will-amazon-jump-on-the-bandwagon/?fsp_sid=59684
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